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Some information about Small Business Web and Graphic Design

 

With technology at a forefront in most businesses today, so too is a web presence, whether you are a small business or a large corporation, more and more people are relying on websites for answers to their research and availability options.

Modern society, the price of gasoline, security issues all make it more feasible and profitable for shoppers to research their desired product and pricing on the internet rather than driving all over town trying to find the best price.

Statistics show that over 60% of people in a buying mood, no matter what the product, refer to the internet for researching their desired product and/or pricing, this all happens before they even pick up a phone or phone book.

As a small business owner, you are already experiencing a drop in sales due to the larger chains selling the same or similar products, staying open 24hrs and the price cuts by buying in volume.

Are you trying to run a successful small business using only 40% of available clientele?

 

How many customers or clients are you not hearing from because:

1 ... You don't have a web presence?

2 ... You have a website, but it does not get many visitors each month?

3 ... You have a website but have not had the time or knowledge required to keep it updated and make it profitable?

We at Site Graffix can fix any of the above scenarios.

We offer:

1 ... New site builds.

2 ... Facelifts for your old site.

3 ... Maintenance and Update Services (Weekly, Monthly and Quarterly)

4 ... Web Hosting and Email Options

5 ... Site Optimization and Submission

 

Call us today for a free Consultation and Information Package, whether you are looking for a Personal Home Page or a website for your Business, we have the options for you and your budget.

Building a Website - The BIG misconceptions

It all sounds simple enough, you get some pictures of your products, type some text that sounds good, you find a cheap hosting company and publish it to the www (World Wide Web), tell your friends and they all go and have a look at your work of art ... but after the first week or two, your wonderful web site and it's cool design just sit there, it does not generate any internet traffic, the page counter seems to have a dead battery as it has not moved to two weeks now. You call up some friends and they all go and have a look and sure enough the page counter springs back to life, then it stops again, the phone does not ring and you walk away frustrated that the internet is not all it is supposed to be.

If you are a small business and were hoping your cool web design might bring some more cash flow into your already struggling business let me tell you it can, but there is so much more to successful web design than most people realize, the coding, keywords, search engine optimization ( SEO ), size, content and audience all dictate how well your website will work.

Only when ALL these parameters have been met will the phone start ringing and the sales and exposure start to pay off. Small business web design sounds easy but it is a case of monitoring, analyzing, tweaking and then more tweaking. The whole process of publishing a successful website can take months, yes months of fine tuning.

While big emphasis is getting your website into the top 10 of the major search engines this still may not be enough if you are not getting quality hits on your site. A 'Quality Hit' is bringing the correct people to your website.

You are far better off to have 500 quality visitors a month of which 10% buy your product than have 5000 visitors and only 1% buy your product, but wait, is not 1% of 5000 the same as 10% of 500, yes it is the same, each would result in 50 sales for the same month ... BUT ... would you prefer to answer the phone 500 times or 5000 to make that 50 sales.

Being in the computer industry and having grown up with a keyboard in my hands I can assure you of one thing ... the internet changes everyday, and your website that was created one year ago needs a facelift to keep that phone ringing, if you still do not have a website, as the old adage goes, "better late than never".

 

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